Fashion Revolution Week 2018 Reflections
I’m on a renewed high of inspiration, motivation and aspiration following 2018 Fashion Revolution Week!
Fashion Revolution Week marks the anniversary of the tragic Rana Plaza factory collapse in Bangladesh, which killed 1,138 people and injured many more. It’s a week where we band together to advocate for a fairer, safer, cleaner, and more transparent fashion industry. It’s a week where everyday people are empowered to ask #whomademyclothes. A week where we use our voice to raise the profile of transparent brands, as well as to call our favourite brands to account to ‘do better’.
This was the first year I actively engaged in Fashion Revolution Week. I was blown away by the global ground swell of support for ethical and sustainable fashion. And it’s quickly gathering momentum each year! Social media was a flood with images supporting the #whomademyclothes initiative. As humans we like to connect and there is something incredibly enriching about connecting with the people and the stories behind the clothes we wear.
“We carry the story of the people who make our clothes.” – Ali Hewson
I attended a Fashion Revolution Week panel discussion in Brisbane hosted by @brownsgeneralstore. Not only did it reiterate the complexities that surround ethical and sustainable fashion (which can feel overwhelming), but it highlighted the importance of making small, achievable changes (not so overwhelming). There’s a shared responsibility across the supply chain to do better, whether that be fashion label business owners, designers, makers and manufacturers, farmers, retailers, consumers, and everyone in between.
As consumers, it’s important we realise that our voices and shopping habits are powerful influencers. We don’t need to change our whole approach to fashion overnight, but we can start by identifying one or two areas to work on, such as:
- Buy less and wear only your favourite things
- Prioritise classic styles and lasting quality
- Improve the way we care for our clothes
- Mend – learn a new skill, or outsource
- Thrift – breathe new life into hidden treasures
- Support ethical and sustainable fashion labels – AND when someone says how fabulous you look, share the story behind your garment!
- Purge responsibly – give to family/friends, clothes swap, re-purpose, donate.
What small change/s will you make?
The Eighty Twenty Collection is more than just another marketplace, and it’s my way of exercising my own voice. Quite ironically it’s focused on buying less…but buying well! If you’d love a downsized wardrobe, with wiggle room for some seasonal fun, check out the How to Simplify step by step process and the Essentials Wardrobe Checklist. Furthermore, the marketplace plays an important role in expanding consumer choice by bringing you fabulous alternatives to mainstream fast fashion.
Fashion Revolution Week 2018 may have drawn to a close, but The Eighty Twenty Collection looks forward to living and breathing the ethos throughout the year. We’ll continue the conversations with family, friends and our growing community. After all, lots of small changes can make a big difference. If you haven’t done so already, I’d love to welcome you to our Facebook and Instagram community.
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it is the only thing that ever has.” – Margaret Mead